If you have a website for your business or service, you’ve likely heard the terms “SEO” or “the Google algorithm” thrown around. SEO stands for “Search Engine Optimization” and essentially determines where you rank in search engine results and how easily customers can find your...
Continue ReadingThe importance of quality web design is in the numbers. About 46% of people say that that web design is their top criterion when judging a company's credibility. By investing in custom web design, you will ensure that you are seen as credible every time....
Continue ReadingWith so much advertising and traffic online, small business owners benefit from understanding how search engines see their websites. Believe it or not, your ranking on a consumer's Google search results is not random. The Google algorithm may seem impossibly complicated, but understanding how it...
Continue ReadingWhen turning internet users into customers, your website often does the bulk of the work. In fact, a recent study found that 94% of people said that web design was the reason they rejected or mistrusted a website. Intuitive web design can completely flip this...
Continue ReadingWhen it comes to getting users to stick with your website, you don't have time to lose. Studies show that it takes no more than 50 milliseconds, or 0.05 seconds, for users to form an opinion on your site. So what does this mean for...
Continue ReadingWhen it comes to search engine optimization marketing, industry best practices are constantly changing. This is why it is important to constantly adjust your small business's SEO marketing strategy. Otherwise, you might lag behind in the search results. Since 93% of online experiences begin on...
Continue ReadingMoz Blog had a good post titled "How to Create Authentic Hyperlocal Content at Scale" that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing business. The blog post discusses...
Continue ReadingYesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn't get my attention and got tossed. Then today I received an email and I recognized the brand from the letter yesterday. ...
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