Category Archive for "Advertising"

digital marketing syracuse

The Importance of Media Mix and Multiple Touch Strategy with Digital Marketing

Yesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn’t get my attention and got tossed. Then today I received an email and I recognized the brand from…

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Digital Ads for Small Businesses on a Budget

As some of you know we opened a restaurant recently in downtown Syracuse’s Hanover Square, The Evergreen.  While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with…

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