BrightLocal put out the results of its 4th annual Local Consumer Review Survey, as reported on a recent WebProNews article. The survey has a lot of stats, some very interesting and I'll bullet point some of them below. Overall it seems that customers...
Continue ReadingAs some of you may know, along with Lerentech (a blend of IT and marketing firm), we also have LerenGroup, offering Sales Management as a ServiceTM, sales coaching, and sales training. While my background prior to both was a mix of IT, website development,...
Continue ReadingI’m a big proponent of Bitcoin and cryptocurrency, particularly the innovation behind it and the blockchain. The impact this will have on the future is immense, and it may even have uses beyond currency. Unfortunately it has gotten a lot of bad press and...
Continue ReadingRecent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch),...
Continue ReadingWebpronews recently posted a couple of interesting articles on advertising and pay-per-click. The most recent blog post has an infographic about viewable impressions and the impact on brands. One piece from the infographic states “Viewable impressions had 2x the increase in purchase intent among category...
Continue ReadingWhile your website as a whole is one of the first impressions your brand makes on a potential customer, the homepage or a landing page may make the very first impression. Because of this, your landing page must be optimized for maximum user-friendliness. Many businesses...
Continue ReadingFor small businesses, web design is especially important in attracting customers. Good web design brings a number of benefits to your business, from branding to better conversion into sales. At Lerentech, we work with many small businesses of all types, offering services for web design...
Continue ReadingBelow is a helpful infographic with tips and tricks on how to use Google more efficiently and to better find what you’re searching for. ....
Continue ReadingWhen it comes to SEO and web design, many believe that the two are unrelated. However, there are many ways in which SEO and web design support one another. By integrating SEO into your web design through keywords, good navigation, social media integration, and other...
Continue ReadingGoogle continues to adjust it’s ranking algorithms with regular updates that shake up the search engine results. This year more than ever there’s been a lot of discussion in the Internet marketing industry about what Google’s doing – the good, the bad and the ugly....
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