People find what they wan chiefly by searching the internet. This wasn't always the case, but now it is. Those who don't get on board fall behind. Legal professions are no different. As people look for attorneys or advocates, they will their first picks will...
Continue ReadingWith so much advertising and traffic online, small business owners benefit from understanding how search engines see their websites. Believe it or not, your ranking on a consumer's Google search results is not random. The Google algorithm may seem impossibly complicated, but understanding how it...
Continue ReadingI've been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB's aren't investing more online despite many admitting it is effective to...
Continue ReadingLerentech has launched a few new and awesome websites recently using the latest in web design and technology. FIrst, we partnered with Daylight Blue who provided stunning photography and videos for DL Manufacturing: www.dlmanufacturing.com. With their photography we designed and built a more effective and...
Continue ReadingBrightLocal put out the results of its 4th annual Local Consumer Review Survey, as reported on a recent WebProNews article. The survey has a lot of stats, some very interesting and I'll bullet point some of them below. Overall it seems that customers...
Continue ReadingWebpronews recently posted a couple of interesting articles on advertising and pay-per-click. The most recent blog post has an infographic about viewable impressions and the impact on brands. One piece from the infographic states “Viewable impressions had 2x the increase in purchase intent among category...
Continue ReadingBelow is a helpful infographic with tips and tricks on how to use Google more efficiently and to better find what you’re searching for. ....
Continue ReadingWhen it comes to SEO and web design, many believe that the two are unrelated. However, there are many ways in which SEO and web design support one another. By integrating SEO into your web design through keywords, good navigation, social media integration, and other...
Continue ReadingGoogle continues to adjust it’s ranking algorithms with regular updates that shake up the search engine results. This year more than ever there’s been a lot of discussion in the Internet marketing industry about what Google’s doing – the good, the bad and the ugly....
Continue ReadingIt’s not big news that video is big on the web. Thirty-percent of all US web traffic during peak evening and night hours is from Netflix alone! But videos are big for businesses and marketing as well. You’ve probably noticed more videos on websites and...
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