Category Archive for "Social Marketing"

Internet Marketing, Display Advertising, & Retargeting

By now everyone’s familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you’re not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display…

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Internet Marketing Effective and Affordable

I’ve been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB’s aren’t investing more online despite many…

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Facebook Facing Backlash

Recent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach….

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Keyword Targeting Now Available for Marketers on Twitter

Twitter has released a new service option for advertisers that lets them target people by keywords from their recent tweets. “This is an important new capability – especially for those advertisers looking for signals of intent – because it lets…

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Websites Still Very Important with Social Media

I’ve had customers ask if their website is still as important with the popularity of social media. I saw this article below in a newsletter that addresses this topic partially. The answer is a resounding YES, websites are still very…

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Report: Customers Still Prefer Company Websites to Facebook

A new report and article on the American Express Open Forum says consumers still prefer company website to Facebook and visit them more. This doesn’t mean Facebook, Twitter, LinkedIn and other social media are less important; however, it does mean…

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Social Media Marketing

Businessinsider.com posted a graphic showing how many social media marketing tools and social media networks there are. It looks very intimidating but Internet marketing, SEO & social media, don’t have to be this difficult. With a little bit of a…

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Social Media for B2B Sales

When my partner and I started Lerentech Solutions, our business was focused on web design and development, search engine optimization and application development. Social media existed, though Facebook, Twitter and LinkedIn were still fairly new. As technology rapidly advanced over…

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Ambient Social Networking

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Why You Should Choose to Invest in Both Search and Social

The blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in…

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Turning Customers into Fans and Followers

Businesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow…

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Pull Marketing Strategies

I read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing…

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