I've partnered with good friends Michael Swatt, Michael Barletta and Courtney Rile (the latter two of Daylight Blue Media) to open a fantastic new restaurant and craft beer pub in historic Hanover Square, downtown Syracuse, called The Evergreen. And Lerentech launched a new website...
Continue ReadingI sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved - with 1 having 3 new keywords at #1 on Google - but they all had website traffic up double digit percentages over the past 30...
Continue ReadingI always try to keep up with technology trends and news - and anything Google - as well as marketing and design. Social media is a great way to do that by following high quality news and blogs sites specific to your interests. So...
Continue ReadingKnowledge is power, as the old adage goes. I would posit that in business, it is essential to profit. And nowhere can you find more knowledge than the Internet. Trying to wade through all the garbage, though, and find the valuable knowledge can take too...
Continue ReadingWe've done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it's super effective when we can target specific cities doing local SEO. Good, local SEO can have a great impact on getting new visitors...
Continue ReadingBy now everyone's familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you're not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display advertising is not just...
Continue ReadingGoogle and YouTube's new VP9 video codec is going to have a huge impact on video and the internet. A video codec is an algorithm that takes raw video data and shrinks it down to a manageable amount of data, a trade off between quality...
Continue ReadingGoogle has announced a HUGE change to their Ranking Algorithm...
Continue ReadingLerentech has opened an office in Rochester, NY to better serve clients there and spend more time in Western New York. We've also joined the IMS Barter group with hundreds of participating businesses in Rochester and Syracuse. We'll be attending their March 11th IMS...
Continue ReadingPeople find what they wan chiefly by searching the internet. This wasn't always the case, but now it is. Those who don't get on board fall behind. Legal professions are no different. As people look for attorneys or advocates, they will their first picks will...
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