Lerentech has launched a few new and awesome websites recently using the latest in web design and technology. FIrst, we partnered with Daylight Blue who provided stunning photography and videos for DL Manufacturing: www.dlmanufacturing.com. With their photography we designed and built a more effective and...
Continue ReadingWe're moving on up to the North side, Inner Harbor area of Syracuse, that is. Starting Friday, Oct. 17th, our offices will be located on the second floor of 522 Liberty St., next to the Gem Diner, and right off Bear Rd. near the...
Continue ReadingAs some of you may have heard after Apple’s big event yesterday, Apple is going to launch a new payment program allowing people to use their phones to make payment at retailer establishments. The communication technology at the core of this is Near-Field Communication, or...
Continue ReadingBrightLocal put out the results of its 4th annual Local Consumer Review Survey, as reported on a recent WebProNews article. The survey has a lot of stats, some very interesting and I'll bullet point some of them below. Overall it seems that customers...
Continue ReadingAs some of you may know, along with Lerentech (a blend of IT and marketing firm), we also have LerenGroup, offering Sales Management as a ServiceTM, sales coaching, and sales training. While my background prior to both was a mix of IT, website development,...
Continue ReadingI’m a big proponent of Bitcoin and cryptocurrency, particularly the innovation behind it and the blockchain. The impact this will have on the future is immense, and it may even have uses beyond currency. Unfortunately it has gotten a lot of bad press and...
Continue ReadingRecent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch),...
Continue ReadingWebpronews recently posted a couple of interesting articles on advertising and pay-per-click. The most recent blog post has an infographic about viewable impressions and the impact on brands. One piece from the infographic states “Viewable impressions had 2x the increase in purchase intent among category...
Continue ReadingWhile your website as a whole is one of the first impressions your brand makes on a potential customer, the homepage or a landing page may make the very first impression. Because of this, your landing page must be optimized for maximum user-friendliness. Many businesses...
Continue Reading