CES & the Continued Growth of Mobile

My business partner Roy and I just got back from the big Consumer Electronic Show. It’s a huge show featuring the latest and greatest in consumer electronics and as you’d expect, mobile is a big part of it. We saw a lot of amazing new smartphones and tablets with many different features and functions. I also talked with several manufacturers featuring large tablets embedded in tables for use in retail establishments. One company talked to me about putting 100 devices in a chain of coffee shops with custom apps that let customers play games, view menus, browse the web, and much more. The possibilities for tablets anywhere people gather are endless.

But soon most everyone in the future will have their own phone and/or tablet on them where ever they are. Many already do. And they’re going online more while on these mobile devices than while sitting at a desk. This has major implications for businesses of all types. Consumers are out and searching for products, services, places to go, where to eat, etc. There are a lot of ways for businesses to take advantage of this mobile movement, from QR codes in their establishment to mobile ads but at the very least, everyone needs a mobile website easy to use on small devices. Mobile apps aren’t necessary for most, but a simple mobile site can help consumers find what they need and get in touch with businesses faster. A basic example of this I always use is the simple task of finding a phone number and hours for a restaurant on your phone. If it’s not easily found, the customer moves on to the next place.

Lerentech was recently mentioned in a good article on mobile marketing in the Rochester Business Journal, click here to read it..