August 15, 2012, Rochester, NY — Lerentech Solutions LLC announces the opening of their new office located in downtown Rochester, New York at 510 Clinton Square. Since 2009, Lerentech has been providing business and organizations with an array of IT, Web development and Internet marketing...
Continue ReadingA new report and article on the American Express Open Forum says consumers still prefer company website to Facebook and visit them more. This doesn’t mean Facebook, Twitter, LinkedIn and other social media are less important; however, it does mean that companies can’t neglect their...
Continue ReadingI just talked to another new client who said he has paid for website design and search engine optimization (SEO) but within 10 seconds of looking at his site I could see that he didn’t get quality SEO work, if any. Companies claiming to provide...
Continue ReadingWhen my partner and I started Lerentech Solutions, our business was focused on web design and development, search engine optimization and application development. Social media existed, though Facebook, Twitter and LinkedIn were still fairly new. As technology rapidly advanced over the past few years and–social...
Continue ReadingThe blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase....
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingJeffbullas.com has a great blog on Search Engine Optimization and the importance of ranking well in Search Engines. There are some powerful statistics. Here’s an excerpt: It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an...
Continue ReadingWe now offer 3 levels of monthly SEO packages: Starter, Pro and Premium. We always begin by optimizing your on-site code to give you a permanent boost in the rankings for your most important keywords, but it’s important to continue your SEO efforts with monthly...
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