Businesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow you. They already must like...
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingA new study shows local merchants are spending 23% of their marketing dollars on Facebook ads. That seems really high from what I’ve seen but in Syracuse we’re often a little behind when it comes to national trends, especially those related to tech. But if...
Continue ReadingJeffbullas.com has a great blog on Search Engine Optimization and the importance of ranking well in Search Engines. There are some powerful statistics. Here’s an excerpt: It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an...
Continue ReadingWe recently had an article published in the CNY Business Journal. It focuses on QR codes and how to use them to improve and get more from your marketing and advertising. Read it below…. If you’ve picked up any magazines or newspapers recently, you may have...
Continue ReadingLerentech is continuing development of qwiQR a business resource to help promote your products and services via mobile marketing and QR codes. QR codes are 2D barcodes able to be scanned by smartphones to instantly take users to a website. With qwiQR, people and businesses...
Continue ReadingWe now offer 3 levels of monthly SEO packages: Starter, Pro and Premium. We always begin by optimizing your on-site code to give you a permanent boost in the rankings for your most important keywords, but it’s important to continue your SEO efforts with monthly...
Continue ReadingWe are now offering impressive but affordable virtual tours for your business, organization or facility! These tours provide an interactive feel that allows guests to “look around” at your establishment with 360-degree panoramas. Our extraordinary photographer will come to your site and shoot from various...
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