Recent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch),...
Continue ReadingWebpronews recently posted a couple of interesting articles on advertising and pay-per-click. The most recent blog post has an infographic about viewable impressions and the impact on brands. One piece from the infographic states “Viewable impressions had 2x the increase in purchase intent among category...
Continue ReadingWhile your website as a whole is one of the first impressions your brand makes on a potential customer, the homepage or a landing page may make the very first impression. Because of this, your landing page must be optimized for maximum user-friendliness. Many businesses...
Continue ReadingFor small businesses, web design is especially important in attracting customers. Good web design brings a number of benefits to your business, from branding to better conversion into sales. At Lerentech, we work with many small businesses of all types, offering services for web design...
Continue ReadingBelow is a helpful infographic with tips and tricks on how to use Google more efficiently and to better find what you’re searching for. ....
Continue ReadingWhen it comes to SEO and web design, many believe that the two are unrelated. However, there are many ways in which SEO and web design support one another. By integrating SEO into your web design through keywords, good navigation, social media integration, and other...
Continue ReadingGoogle continues to adjust it’s ranking algorithms with regular updates that shake up the search engine results. This year more than ever there’s been a lot of discussion in the Internet marketing industry about what Google’s doing – the good, the bad and the ugly....
Continue ReadingWe recently launched a few new sites we’re proud of and want to share. Our designers did fantastic jobs and there’s more to come. The first site is for Ballweg and Lunsford Funeral Home which has 2 locations and features very nice photography for both...
Continue ReadingA day or two ago I got an email from a client who told me one of their employees had suddenly quit and was angry about something with the company. Last night I received dozens of emails from their website content management system after repeated...
Continue ReadingIt’s not big news that video is big on the web. Thirty-percent of all US web traffic during peak evening and night hours is from Netflix alone! But videos are big for businesses and marketing as well. You’ve probably noticed more videos on websites and...
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