When it comes to search engine optimization marketing, industry best practices are constantly changing. This is why it is important to constantly adjust your small business's SEO marketing strategy. Otherwise, you might lag behind in the search results. Since 93% of online experiences begin on...
Continue ReadingMoz Blog had a good post titled "How to Create Authentic Hyperlocal Content at Scale" that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing business. The blog post discusses...
Continue ReadingYesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn't get my attention and got tossed. Then today I received an email and I recognized the brand from the letter yesterday. ...
Continue ReadingI recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party SEO site and service. This...
Continue ReadingWe recently launched a new mobile app and an online ordering website application for The Evergreen restaurant and craft beer pub. The mobile app (currently only Android, iPhone coming soon) offers a lot of features including: rewards for installing the app, check-in rewards...
Continue ReadingAs some of you know we opened a restaurant recently in downtown Syracuse's Hanover Square, The Evergreen. While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with the restaurant I've been able...
Continue ReadingSearch Engine Journal has a great article on the power of remarketing. Below are some selections from it, and the link to the full article. "Conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true that click-through rates decline over time,...
Continue ReadingWe posted a new video to a client's website created in part by our partners at Daylight Blue Media with a team spanning multiple states. The video is a very strong concept with a great execution. Daylight Blue has created a wide variety...
Continue ReadingI've partnered with good friends Michael Swatt, Michael Barletta and Courtney Rile (the latter two of Daylight Blue Media) to open a fantastic new restaurant and craft beer pub in historic Hanover Square, downtown Syracuse, called The Evergreen. And Lerentech launched a new website...
Continue ReadingI sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved - with 1 having 3 new keywords at #1 on Google - but they all had website traffic up double digit percentages over the past 30...
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