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Lerentech & LerenGroup are moving!

We're moving on up to the North side, Inner Harbor area of Syracuse, that is. Starting Friday, Oct. 17th, our offices will be located on the second floor of 522 Liberty St., next to the Gem Diner, and right off Bear Rd. near the...

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Apple, NFC, and Mobile Marketing

As some of you may have heard after Apple’s big event yesterday, Apple is going to launch a new payment program allowing people to use their phones to make payment at retailer establishments.  The communication technology at the core of this is Near-Field Communication, or...

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Facebook Facing Backlash

Recent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch),...

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