When my partner and I started Lerentech Solutions, our business was focused on web design and development, search engine optimization and application development. Social media existed, though Facebook, Twitter and LinkedIn were still fairly new. As technology rapidly advanced over the past few years and–social...
Continue ReadingLerentech has recently launched a few new sites using a mix of responsive web design and mobile themes. Responsive design is a new way to design websites using new technology that enables the format/layout and images to change size and shift to optimize for different...
Continue ReadingWebpronews has a great infographic on mobile app facts. Among them, users are now spending more time on their mobile apps than the Internet! You can view it here.....
Continue Reading[vc_row][vc_column][vc_column_text]The melding of the real world with the online world is the future of technology and business. Ambient social networking is a huge part of that. Here’s a good video about it. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_video ratio="16-9" link="https://www.youtube.com/watch?v=rcyRarMDc3w"][/vc_column][/vc_row]....
Continue ReadingThe blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase....
Continue ReadingIs your website ready for the small screen? Many sites are not easy to use on small smartphone screens. The graphics may be too large, there might be too much text, the layout might not work on a phone screen, many sites load slow, and...
Continue ReadingBusinesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow you. They already must like...
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingA new study shows local merchants are spending 23% of their marketing dollars on Facebook ads. That seems really high from what I’ve seen but in Syracuse we’re often a little behind when it comes to national trends, especially those related to tech. But if...
Continue ReadingJeffbullas.com has a great blog on Search Engine Optimization and the importance of ranking well in Search Engines. There are some powerful statistics. Here’s an excerpt: It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an...
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