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Marketing Local on the World Wide Web with Content Marketing

Moz Blog had a good post titled “How to Create Authentic Hyperlocal Content at Scale” that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing…

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digital marketing syracuse

The Importance of Media Mix and Multiple Touch Strategy with Digital Marketing

Yesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn’t get my attention and got tossed. Then today I received an email and I recognized the brand from…

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Does the SEO on your website break Google’s rules?

I recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party…

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Mobile App and Online Ordering for Restaurants

We recently launched a new mobile app and an online ordering website application for The Evergreen restaurant and craft beer pub. The mobile app (currently only Android, iPhone coming soon) offers a lot of features including: rewards for installing the…

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Digital Ads for Small Businesses on a Budget

As some of you know we opened a restaurant recently in downtown Syracuse’s Hanover Square, The Evergreen.  While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with…

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Have you considered remarketing yet?

Search Engine Journal has a great article on the power of remarketing. Below are some selections from it, and the link to the full article. “Conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true…

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Video Can Have a Big Impact on Your Website

We posted a new video to a client’s website created in part by our partners at Daylight Blue Media with a team spanning multiple states. The video is a very strong concept with a great execution. Daylight Blue has created…

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New Restaurant and New Website – The Evergreen

I’ve partnered with good friends Michael Swatt, Michael Barletta and Courtney Rile (the latter two of Daylight Blue Media) to open a fantastic new restaurant and craft beer pub in historic Hanover Square, downtown Syracuse, called The Evergreen. And Lerentech…

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Kind Words About Our SEO from the Yellow Pages

I sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved – with 1 having 3 new keywords at #1 on Google – but they all had website traffic up double digit percentages…

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What is Google up to?

I always try to keep up with technology trends and news – and anything Google – as well as marketing and design. Social media is a great way to do that by following high quality news and blogs sites specific…

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Internet Peer Groups, Knowledge Sharing, & the 22 Immutable Laws of Marketing

Knowledge is power, as the old adage goes. I would posit that in business, it is essential to profit.  And nowhere can you find more knowledge than the Internet.  Trying to wade through all the garbage, though, and find the…

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Hyper-Local Web Design & SEO for Auburn, Oswego and CNY Towns

We’ve done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it’s super effective when we can target specific cities doing local SEO. Good, local SEO can have a great…

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