If you have a website for your business or service, you’ve likely heard the terms “SEO” or “the Google algorithm” thrown around. SEO stands for “Search Engine Optimization” and essentially determines where you rank in search engine results and how easily customers can find your...
Continue ReadingWith so much advertising and traffic online, small business owners benefit from understanding how search engines see their websites. Believe it or not, your ranking on a consumer's Google search results is not random. The Google algorithm may seem impossibly complicated, but understanding how it...
Continue ReadingWhen it comes to search engine optimization marketing, industry best practices are constantly changing. This is why it is important to constantly adjust your small business's SEO marketing strategy. Otherwise, you might lag behind in the search results. Since 93% of online experiences begin on...
Continue ReadingMoz Blog had a good post titled "How to Create Authentic Hyperlocal Content at Scale" that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing business. The blog post discusses...
Continue ReadingI recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party SEO site and service. This...
Continue ReadingI sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved - with 1 having 3 new keywords at #1 on Google - but they all had website traffic up double digit percentages over the past 30...
Continue ReadingWe've done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it's super effective when we can target specific cities doing local SEO. Good, local SEO can have a great impact on getting new visitors...
Continue ReadingGoogle has announced a HUGE change to their Ranking Algorithm...
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